Rishika Rishika Weighs in on Nutrition Label Placement
Originally posted on the Poole College of Management News Website
Rishika Rishika, associate professor of marketing, co-authored an article for the Journal of Marketing addressing the four reasons to adopt front-of-package (FOP) nutrition labels.
“In an innovative study, our research team assessed the effect of the introduction of a FOP nutrition label in a product category on the nutritional quality of food products in the category,” said Rishika and her co-authors.
Read more on American Marketing Association.