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Stacy Wood Explains How to Get Consumers Interested in Receiving a COVID Vaccine

Stacy Wood’s, professor of marketing, recent study examined different marketing incentives for those who are disinterested in receiving a COVID-19 vaccine, not opposed.

“Instead of top experts, you might give them celebrities,” said Wood. “Even Elvis Presley didn’t convince everyone.”

Read more on The New York Times.

This post was originally published on Poole Thought Leadership here.

This post was originally published in Master of Management Marketing Analytics.

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