Target is looking to take a bigger bite of the $1.5 trillion U.S. grocery market, in part by bringing its supply chain for fresh and frozen food in house. The Wall Street Journal turned to Poole professor Rob Handfield for his insights on this move.
“Consumers’ tastes are constantly changing, and once they get something they really like, they’re going to go back and buy it,” he said. Target appears to be planning its network “to be on top of those trends and be more agile to replenish.”
Read from The Wall Street Journal.
This post was originally published in Poole Thought Leadership.
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