Marketing Certificate

Awarded by The Graduate School, the graduate certificate in Marketing is a unique program that provides students the knowledge, skills and tools necessary to succeed in marketing today. In the Marketing certificate program, students focus on seeking value, identifying and creating business opportunities, developing products/services, and building/maintaining customer relationships.



To qualify for the NC State Graduate Marketing Certificate, students must successfully complete 12 credit hours, which currently includes the courses listed below. Once admitted to the program, MBA 560 must be taken as a prerequisite for all other required certificate courses.

A minimum 3.0 GPA (cumulative) is required across all certificate-counting classes.

Required courses:

  • MBA 560  Marketing Management and Strategy (2hrs)
  • MBA 561  Consumer Behavior (3hrs)
  • MBA Marketing Elective (1hr)

One research-oriented course from the following list:

  • MBA 562 Marketing Research Methods (3hrs)
  • MBA 590 Digital Marketing (3hrs)
  • MBA 590 Marketing Analytics (3hrs)

One elective course selected from the following list:

  • MBA 562 Marketing Research Methods (3hrs) if not taken as the research-oriented course
  • MBA 563 Product and Brand Management (3hrs)
  • MBA 564 Business Relationship Management (3hrs)
  • MBA 590 Digital Marketing (3hrs) if not taken as the research-oriented course
  • MBA 590 Marketing Analytics (3hrs) if not taken as the research-oriented course

Students must achieve a grade of B- or better to earn academic credit toward the certificate. No transfer credits or course substitutions will be accepted for this program. The courses must be completed within three years of starting the certificate program to be applied toward the certificate requirements. Certificate program classes will be completed as in-person evening or online courses.

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