Marketing Certificate

Overview

Students focus on seeking, identifying and creating business opportunities, developing products/services, and building/maintaining customer relationships while discovering the skills and tools needed to succeed in today’s marketing climate.

NOTE: Effective spring 2022, the marketing certificate is only available for currently enrolled MBA students and Jenkins Master of Management students.

Curriculum

Students can earn an NC State Graduate Marketing Certificate by completing 12 credit hours, which currently includes the courses listed below. 

Once admitted to the program, students must complete the MBA 560 prerequisite before enrolling in any other certification course.

Required courses:

• MBA 560  Marketing Management and Strategy (2 hrs)
• MBA 561  Consumer Behavior (3 hrs)
• MBA Marketing Elective (1 hr)
  • Examples include:
    • MBA 590: CRM Analytics
    • MBA 590: Marketing and Corporate Social Responsibility
    • Consult an advisor for more options

One research-oriented course from the following list:

• MBA 562 Marketing Research Methods (3 hrs)
• MBA 565 Marketing Analytics (Formerly MBA 590) (3 hrs)
• MBA 566 Digital Marketing (Formerly MBA 590) (3 hrs)

One elective course selected from the following list: 

• MBA 562 Marketing Research Methods (3 hrs) if not taken as the research-oriented course
• MBA 563 Product and Brand Management (3 hrs)
• MBA 564 Business Relationship Management (3 hrs)
• MBA 565 Marketing Analytics (Formerly MBA 590) (3 hrs) if not taken as the research-oriented course
• MBA 566 Digital Marketing (Formerly MBA 590) (3 hrs) if not considered as the research-oriented course

Eligibility Requirements

• Students must achieve a grade of B- or better (a cumulative 3.0 GPA) to earn academic credit toward the certificate. 
• No transfer credits or course substitutions are accepted for this program. 
• Students must complete certification courses within four years of starting the program to count toward the certificate requirements.