Marketing Certificate

Discover the skills and tools needed to succeed in today’svalue marketing climate with a Marketing Certificate. Students focus on seeking, identifying and creating business opportunities, developing products/services, and building/maintaining customer relationships. This program is an innovative option for professionals who want to become skilled in a field that significantly impacts every other industry.

marketing-certificate

Curriculum

Students can earn an NC State Graduate Marketing Certificate by completing 12 credit hours, which currently includes the courses listed below. 

Once admitted to the program, students must complete the MBA 560  prerequisites before enrolling in any certification course.

Required courses:

  • MBA 560  Marketing Management and Strategy (2 hrs)
  • MBA 561  Consumer Behavior (3 hrs)
  • MBA Marketing Elective (1 hr)

One research-oriented course from the following list:

  • MBA 562 Marketing Research Methods (3 hrs)
  • MBA 565 Marketing Analytics (Formerly MBA 590) (3 hrs)
  • MBA 566 Digital Marketing (Formerly MBA 590) (3 hrs)

One elective course selected from the following list: 

  • MBA 562 Marketing Research Methods (3 hrs) if not taken as the research-oriented course
  • MBA 563 Product and Brand Management (3 hrs)
  • MBA 564 Business Relationship Management (3 hrs)
  • MBA 565 Marketing Analytics (Formerly MBA 590) (3 hrs) if not taken as the research-oriented course
  • MBA 566 Digital Marketing (Formerly MBA 590) (3 hrs) if not considered as the research-oriented course

Eligibility Requirements

  • Students must achieve a grade of B- or better (a cumulative 3.0 GPA) to earn academic credit toward the certificate. 
  • No transfer credits or course substitutions are accepted for this program. 
  • Students must complete certification courses within three years of starting the program to count toward the certificate requirements. 
  • Students can complete certificate courses during the in-person evening session or online.

Students should review the certificate admissions information for additional qualifications and application submission information. 

Want to download a copy of our viewbook? Click here to submit a request. 

Certificate Admissions Information