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Jessica Nalbone

Program: Professional Evening MBA
Graduation: 2013
Current title/organization: Marketing Consultant, Self-Employed
LinkedIn Profile

Q: Why did you choose the NC State Jenkins MBA program for your graduate education?

A: Flexibility of schedule, proximity

Q: How did your experience in the program contribute to your professional achievements and successes?

A: Guidance from professors prepared me for some of my first big interviews.

Q: What do you miss most now that you have graduated?

A: Having a network of amazing professionals that I see regularly.

Q: What advice would you give for prospective and current students who are interested in your industry/profession?

A: Get your hands dirty early and often. The concepts of the program are best absorbed when being applied.

Q: Could you give a brief explanation of your current line of work, and what has led you to it?

A: I’m a marketing consultant specializing in marketing analytics and Customer Journey Optimization. I own the customer story and marry that with acquisition and retention efforts for eComm/Retail brands. I lead focus groups, run ethnology studies, and conduct research that product teams use to make changes to product/services. It’s pretty fun.