Program: Professional Evening MBA
Current title/organization: Marketing Consultant, Self-Employed
Q: Why did you choose the NC State Jenkins MBA program for your graduate education?
A: Flexibility of schedule, proximity
Q: How did your experience in the program contribute to your professional achievements and successes?
A: Guidance from professors prepared me for some of my first big interviews.
Q: What do you miss most now that you have graduated?
A: Having a network of amazing professionals that I see regularly.
Q: What advice would you give for prospective and current students who are interested in your industry/profession?
A: Get your hands dirty early and often. The concepts of the program are best absorbed when being applied.
Q: Could you give a brief explanation of your current line of work, and what has led you to it?
A: I’m a marketing consultant specializing in marketing analytics and Customer Journey Optimization. I own the customer story and marry that with acquisition and retention efforts for eComm/Retail brands. I lead focus groups, run ethnology studies, and conduct research that product teams use to make changes to product/services. It’s pretty fun.