Staff

Jan 28, 2022

Faculty Spotlight: Rishika Rishika

Rishika teaches a marketing analytics course focused on key data analytic techniques widely used in marketing that can be leveraged to tackle various marketing problems and issues.

Jan 26, 2022

7 Online Programs Rank Among Top 10 in U.S. News Rankings

NC State has long been recognized for the quality of its on-campus teaching, student support and research facilities. Now its online degree programs are on the rise.

Jan 20, 2022

Students and Clients Win With Poole’s Marketing Research Course

Partnering with clients across the state and beyond, students in Poole’s marketing research class (MBA 562) work on small teams to conduct in-depth, relevant marketing research that helps organizations respond to real-world management decision problems.

Jan 4, 2022

Risk Appetite: What Is It and How Much Should You Have?

Mark Beasley, executive director of NC State’s Enterprise Risk Management Initiative, explains the concept of risk appetite and how different types of organizations should approach their openness to risk.

Dec 17, 2021

Ericka Kranitz on the Rise of Risk Management

Integrating her experience in regulatory compliance, public accounting, training and education – as well as her expertise in Enterprise Risk Management (ERM) – Kranitz adds value to her students by bridging the gap between the classroom and the real world.

Dec 15, 2021

Metrics, External Data and the Road to Innovation

In a world saturated with data, communication channels and digital platforms, marketers have more resources at their disposal than ever before. But which metrics should businesses be paying attention to? What kinds of external resources can they leverage? How can they harness all the available tools to spark innovation?

Dec 13, 2021

Focused on the Future

Meet December 2021 graduates who have made the most of every opportunity at NC State and are ready to explore their next chapter.

Nov 29, 2021

Understanding the Minds of Today’s Consumers

See how the Poole College of Management’s Consumer Research Laboratory sheds light on an array of modern consumer behaviors.

Nov 11, 2021

An Extraordinary Gift Honors NC State’s Veteran and Military-Affiliated Students

NC State alumnus and former officer in the U.S. Navy Jeff Wright has made a gift to name the Jeffrey Wright Military and Veteran Services program. His support will benefit the university’s more than 2,000 self-identified veterans and children or spouses of veterans and strengthens NC State’s reputation as a military-friendly school.

Oct 29, 2021

Bill Rand Explains Big Data Analytics and Machine Learning in Today’s World

At Poole College, there’s no one who knows more about big data, machine learning and marketing analytics than Bill Rand. We sat down with Rand for an eye-opening conversation about the current data landscape, trends and predictions for the future of the industry. Here are some of the highlights.