Apr 7, 2020
Need to Know: “Save Me a Roll”… Understanding Consumer Purchasing Behaviors in the Midst of COVID-19
As soon as a snow flurry icon appears on a seven-day forecast, consumers flock to the stores to load up on bread and milk. Or, as seen more recently, as news of the coronavirus began to spread across the country, grocery stores seemingly couldn’t keep toilet paper and hand sanitizer in stock. So what drives…