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Jonathan Bohlmann

Professor of Marketing and Innovation and Associate Department Head

Nelson Hall 2334


Dr. Bohlmann’s research interests focus on innovative new products and strategic decision-making, most recently in the areas of first-mover advantage, innovation adoption, and internet pricing strategy. He has published in the top marketing journals, including Journal of Marketing, Marketing Science, and the Journal of Marketing Research, among others. He received a Ph.D. in management from the Massachusetts Institute of Technology (MIT), and served on the faculties of Purdue University and Michigan State University prior to his arrival in 2008 at NC State. Before entering academia, Dr. Bohlmann worked as an engineer in the aerospace industry on advanced aircraft design. He managed several R&D projects related to innovations in materials and product design optimization. He also holds a B.S. and M.S. in aeronautical engineering from Purdue University, and an MBA. from Texas Christian University.


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Ph.D., Marketing, Massachusetts Institute of Technology (1996)

Area(s) of Expertise

  • New Product Innovation Strategies and New Product Development
  • Order-of-Entry Strategies and Incumbency
  • Group Decision Models and Processes
  • Game Theory Applications to Marketing Strategy