Session Descriptions

8:00 am – 8:30 am

Check in and breakfast

8:30 am – 9:30 am

Welcome session to include:

  • Remarks by Dean Annette Ranft, dean, Stephen P. Zelnak Jr. Chair, Poole College of Management
  • Introduction to Women for Success
  • Ice-breaker exercise

Session 1: 9:45 am – 10.45 am

“Personal Branding: How to Market Yourself Through a Career Transition” Jen McCraw

This workshop will explore your own personal brand, relevant to all aspects of your current and future career. 

“The Future of Storytelling” Colbey Reid

In this session, Dr. Colbey Reid will explain why, from a biological perspective, storytelling works. She will also explain how to use stories for both problem solving and solution communication, and identify the basic elements of good (as opposed to dull, mediocre, or actively dissuasive) stories.

The session will help you understand how storytelling builds exciting and dynamic brands, organizations, and selves. It will also teach participants how to craft and tell these stories to others in ways that engage them deeply. And finally, it will help the attendees identify and analyze the mystical pull of certain types of stories for certain types of audiences so that they can generate narrative frameworks with deep individual and cultural resonance.

“Emotional Inequality: Reducing Gender Bias in the Workplace” Amy Podurgal

In this session, Amy Podurgal, owner of Square Peg Consulting Inc., introduces skills to empower every employee to engage in and encourage candid discussion while also minimizing social backlash in the workplace.

Session 2: 11:00 am -12:00 pm

“The Psychology of the Innovator versus the Psychology of the Market” Dr. Stacy Wood

In this session, Dr. Stacy Wood will rely upon new research and compelling current examples to offer a checklist of best practices for change agents in all industries.

“The Power of Influence” Carol Perriccio

In this session, you will receive a top line introduction to bestselling author, Dr. Robert Cialdini’s 6 powerful and universal principles of persuasion that are scientifically validated, evidence based and proven to increase compliance in multiple business sectors and organization roles.

Panel: “Side Hustle:More than a hobby, but a lifestyle”

There’s a growing community of savvy entrepreneurs taking advantage of the world wide web as a location to influence others in a particular area they are passionate about.  This panel will feature three Triangle-area women who have garnered quite a following pursuing their passions.  From a woman who has helped create a pop-up boutique and has a side-job as a photographer, one with a styling business and a thriving lifestyle blog, and another fashion blogger who has an online shop, these panelists will share best practices, how they have been successful, and some interesting tidbits about their experiences.  Prepare to be inspired.

12 pm – 1:15 pm Keynote/ Lunch

“What I learned and Am Willing to Share”

Terri Mitchell, VP M&A Integration Exec at IBM, talks about her career trajectory and her passion for empowering women.

Session 3: 1:30 pm – 2:30 pm

“The Crooked Path to Success” Margaret Dawson

We all know about choosing the road less travelled and taking the fast track.  But the path to success is not always the fastest, the straightest or the newest.  In fact, sometimes finding success involves a zigzag through life that only when looking back even resembles a path at all. And that is ok. Join zigzagger and technology executive Margaret Dawson, who has found business success and personal satisfaction through non-traditional routes. She will share what she has found to be the important criteria when making decisions, how to evaluate risk, how to trust your gut and your intellect at the same time, and, importantly, how to decide who to listen to (and who to ignore) when making work and life decisions.

“Imposter Syndrome-Taking Fraudulence to Fabulous” Maria Glenn

“Imposter Syndrome-Taking Fraudulence to Fabulous” is an educational and exploratory workshop designed to expose this voice that shows up as a limiting belief and is simply not true. Through peer interaction, you will assess an internal conversation that is running through your mind, steering your thoughts and driving your behavior. You will choose a powerful narrative and emerge with a fresh perspective for setting intentions and attaining goals.

“Startup Women of The Triangle” Panel

In this session, several successful local entrepreneurs will speak about their experiences as startup women. These women will discuss the challenges they have faced as they have built their businesses, share what keeps them excited to pursue their passion, and impart advice for women looking to create a business of their own.

2:30 pm – 3:30 pm Closing Session